On Monday, I began what will be a series of posts on the things that matter to us, and the ways in which we can make them central to our lives. Not surprisingly, I think about this a great deal with respect to my writing. And I believe all of us, no matter where we are in our careers, can benefit from this sort of thinking.
As with the broader topic, I expect that the question “What matters?” will inform the next few Professional Wednesday posts. Today, I want to take on the question in its broadest sense.
At the start of each year, I spend some time mapping out the coming months, trying to make certain that I schedule my work for the year to come, the various projects I hope to complete, in a way that will maximize my productivity without setting myself up for failure by giving myself unrealistic deadlines or overly ambitious timetables for the completion of manuscripts. It’s a process I’ve written about a couple of times in the past month or so. (Find other posts here and here.)
Creating a work calendar for the year is about more than time management, though. It is also about prioritizing. It is about answering the question “What matters?”
We all have projects we care about and goals that stir our passions. For some, “what matters” is that novel we’ve been trying for years to finish. For others, “what matters” is finally getting that first professional sale, either of a book or a short story. And for others still, “what matters” may simply be finally making writing a daily or weekly habit — getting started on a road that may not reach its final destination this year, but that at least begins here and now.
Whatever your “what matters” might be, it should inform your planning for the coming year.
What matters to me? Professionally, for this coming year, a few things. I have a series debuting in February. I want to promote the hell out of it. I want to feel at the end of the release windows — the weeks immediately preceding and following the releases of the three books — that I have done all I could to make the series successful. I also have an old series that I want to re-release. I’ve been talking about doing this for several years now, and each year I have found other projects to take up my time and energy. But this series, Winds of the Forelands, is one about which I am passionate. This is the year I bring it out again. It matters to me. And I want to start something new, a series that will take me in a new direction, I have resisted starting it for a couple of years, I believe because I am intimidated by the magnitude of what I’m taking on. It’s time to get over my hesitation.
What about you? I’m not merely asking what you wish to accomplish, though obviously that’s part of the equation. I’m asking as well what you care about. Sure, maybe you want to be published — or at least contracted — by year’s end. That’s a laudable goal. But what project will get you there? What story is burning brightest inside you? What work will bring you joy? What project is most likely to tap into your greatest creative passion? That ought to be part of the equation as well.
Our professional pursuits are not just about what ambitions we’ll realize. They’re also about what matters most to us as artists. Writing, like all acts of creation, is about more than sales and “success,” however we might define that word. Writing is an act of love. This business is too hard, too fickle, too cruel, to be approached solely as a bottom-line endeavor. Often, the truest satisfaction we can hope to draw from our work is the self-recognition of our own achievement. And ultimately, I would argue, our own pride and sense of accomplishment ought to be what matters most.
So as you begin 2023 — and I hope it is a year of accomplishment and satisfaction for all of you — ask yourself “What matters?” Because I guarantee you, if the work — the concept, the narrative, the characters, the settings — matters to you, that emotional connection to the project will show up in your writing. “What matters” is not just about warm and fuzzy feelings. Answering the question will point you toward the most powerful expression of your creative vision.
Keep writing.
One idea is to write my next Thieftaker novel, either in the form of a trio of novellas, like I did with 
I want to write at least one more 
For the Thieftaker novels, Tor hired the incomparable 
The thing to remember about artwork, though, is that it’s not enough for the covers to be eye-catching. They also need to tell a story — your story. The Thieftaker covers work because they convey the time period, they offer a suggestion of the mystery contained within, and they hint as well at magic, by always including that swirl of conjuring power in Ethan’s hand. The Islevale covers all have that golden timepiece in them, the chronofor, which enables my Walkers to move through time. All my traditional epic fantasy covers, from the LonTobyn books through the Forelands and Southlands series, convey a medieval fantasy vibe. Readers who see those books, even if they don’t know me or my work, will have an immediate sense of the stories contained within.
And that’s what we want. Sure, part of what makes that Invasives cover work is the simple fact that it’s stunning. The eye, the flames, the lighting in the tunnel. It’s a terrific image. But it also tells you there is a supernatural story within. And while the tunnel “setting” is unusual, the presence of train tracks, wires, electric wiring, and even that loudspeaker in the upper left quadrant of the tunnel, combine to tell you the story takes place in our world (or something very much like it). And for those who have seen the cover of the first book in the series, Radiants, the eye and flames mark this new book as part of the same franchise. That’s effective packaging.
In the same vein, poor marketing practices by a publisher, even if inadvertent, can doom even the most beautiful book. I LOVE the art for Time’s Demon, the second Islevale novel. But the novel came out when the publisher was going through an intense reorganization. It got little or no marketing attention, and despite looking great and being in my view one of the best things I’ve written, it was pretty much the worst-selling book of my career.
As I mentioned in 
For the Winds of the Forelands series (Rules of Ascension, Seeds of Betrayal, Bonds of Vengeance, Shapers of Darkness, Weavers of War) , I created what is without a doubt the most complex “calendar” I’ve ever undertaken for any project. For those of you not familiar with the world, I’ll give a very brief description. The world has two moons, Ilias and Panya, the Lovers, who chase each other across the sky. Each turn (month) has one night when both moons are full (the Night of Two Moons) and one night when both moons are dark (Pitch Night). Each turn is also named for a god or goddess, and so each Night of Two Moons and each Pitch Night has a special meaning.
I did something similar for the Islevale Cycle novels (Time’s Children, Time’s Demon, Time’s Assassin). In this world there are two primary deities, Kheraya (female) and Sipar (male), and the calendar is structured around them. It begins with the spring equinox — Kheraya’s Emergence, a day and night of enhanced magickal power and sensuality. The spring months are known as Kheraya’s Stirring, Kheraya’s Waking, Kheraya’s Ascent. The summer solstice is called Kheraya Ascendent, a day of feasts, celebration, and gift-giving. This is followed by the hot months of summer: Kheraya’s Descent, Fading, and Settling.
The second book, in contrast, was very much a product of its time, and I mean that in a couple of ways. In that book, The Outlanders, my heroes, Jaryd and Alayna are building a life together and starting a family, just as Nancy and I were starting our own family. When writing in book III, Eagle-Sage, about their young daughter, I drew extensively on our experience raising our first child. And in book II, when Niall lost his wife to cancer, I drew upon the experience of watching my father deal with my mother’s death.