Tag Archives: business of writing

Professional Wednesday: Cover Art and Why It Matters

INVASIVES, by David B. Coe (Jacket art courtesy of Belle Books)Last week, I was able to share with you the incredible art work for my upcoming novel, Invasives, the second Radiants book, which will be out February 18. And because I’m mentioning the art here, I have yet another excuse to post the image, which I love and will share for even the most contrived of reasons . . .

I have been fortunate throughout my career to have some really outstanding art work grace the covers of my novels. It began with my very first book, Children of Amarid, which had a striking wrap-around cover from artist Romas Kukalis. Romas did terrific work on the other two LonTobyn books as well, and also on the third, fourth, and fifth books of my Winds of the Forelands series (Gary Ruddell did books one and two), and the three volumes of Blood of the Southlands.

Children of Amarid, art work by Romas KukalisFor the Thieftaker novels, Tor hired the incomparable Chris McGrath, who has also done the art for the Lore Seekers Press publications of Tales of the Thieftaker (the Thieftaker short story collection) and The Loyalist Witch.

And I have had amazing art for the Islevale Cycle books (Jan Weßbecher and Robyne Pomroy) and for the Radiants series (Debra Dixon). As I say, I’ve been astonishingly lucky.

But does it matter?

“Don’t judge a book by its cover,” we’re told. And as a saying using the proverbial book as metaphor for others things in life, it makes lots of sense. But as a practical and literal (as well as literary) matter, it’s advice we ignore all the time. Of course we judge books by their covers. We do it every day, and one reason we do it is that publishers use cover art to signal genre, story-type, the age of a book’s intended readers, and even the possible series relationship between one book and another. We are programmed to judge books by their jacket art, and we have been for a long, long time.

The truth is, having cool jacket art can be a tremendous boost for a book. Need proof? Hang out by a bookseller’s table in the dealers’ room at the next convention you attend, and see which books shoppers ignore, which they linger over, and which they pick up and open. Covers matter. People are drawn to the Thieftaker books for several reasons. The blend of history, mystery, and magic helps. But few potential readers would know even that much about the books if not for the allure of those Chris McGrath covers.

Thieftaker, by D.B. Jackson (Jacket art by Chris McGrath)The thing to remember about artwork, though, is that it’s not enough for the covers to be eye-catching. They also need to tell a story — your story. The Thieftaker covers work because they convey the time period, they offer a suggestion of the mystery contained within, and they hint as well at magic, by always including that swirl of conjuring power in Ethan’s hand. The Islevale covers all have that golden timepiece in them, the chronofor, which enables my Walkers to move through time. All my traditional epic fantasy covers, from the LonTobyn books through the Forelands and Southlands series, convey a medieval fantasy vibe. Readers who see those books, even if they don’t know me or my work, will have an immediate sense of the stories contained within.

RADIANTS, by David B. Coe (Jacket art by Belle Books)And that’s what we want. Sure, part of what makes that Invasives cover work is the simple fact that it’s stunning. The eye, the flames, the lighting in the tunnel. It’s a terrific image. But it also tells you there is a supernatural story within. And while the tunnel “setting” is unusual, the presence of train tracks, wires, electric wiring, and even that loudspeaker in the upper left quadrant of the tunnel, combine to tell you the story takes place in our world (or something very much like it). And for those who have seen the cover of the first book in the series, Radiants, the eye and flames mark this new book as part of the same franchise. That’s effective packaging.

When I started in this business, and was writing for big publishing houses, I had relatively little input on my jacket art. Sometimes that was frustrating. Other times, it was fortuitous: I had an idea for the cover of the first Thieftaker book that was nothing like what Chris came up with. Thank God they didn’t listen to me.

In today’s publishing world, with so many authors self-publishing or working with small presses, which tend to be far more open to involving authors in these sorts of decisions, we have greater control over what our books look like. We also face challenges that didn’t exist back when I was starting out. Today, a cover doesn’t just need to look good in hand. It also needs to convey a sense of the story, genre, series, and audience age in thumbnail form. It doesn’t just need to stand out on a table in a bookstore. It also needs to compete with a dozen or three dozen other thumbnails on a single web page. Effective art is more important now than ever.

And yet, I don’t want to leave you with the sense that a great cover is the silver bullet for book marketing. Not even the coolest image can help you if the book within is poorly written or sloppily edited. Sure readers might fall for that once, sold on the book by the great image. But they won’t be fooled a second time.

TIME'S DEMON, by D.B. Jackson (Art by Jan Weßbecher)In the same vein, poor marketing practices by a publisher, even if inadvertent, can doom even the most beautiful book. I LOVE the art for Time’s Demon, the second Islevale novel. But the novel came out when the publisher was going through an intense reorganization. It got little or no marketing attention, and despite looking great and being in my view one of the best things I’ve written, it was pretty much the worst-selling book of my career.

Yes, art matters. Good art attracts readers and brands our books. But we still need to write the best story we can. And we still have to bust our butts marketing the book once it’s out.

Keep writing!

Professional Wednesday: “Write What You Know,” part III — Know What You Write

For the last couple of weeks, I have written my Professional Wednesday essays about the old writing adage, “write what you know.” In my first post on the topic, I wrote about tapping into emotions and our reactions to experiences to get past the limiting implications of “write what you know.” Last week I focused on working into our stories the things we love in real life, be they areas of study, hobbies, or passions.

For this week’s post, my last (for now) about this subject, I build on something said by my good friend, editor and writer Joshua Palmatier, for whose publishing imprint, Zombies Need Brains, I’ve been doing anthology editing the past several years. The other day, he and I talked about this series of posts and he told me that when he hears “write what you know,” he thinks of genre. He takes the advice to mean that if writers want to write fantasy, they should read lots of fantasy and familiarize themselves with its traditions, its tropes, its major works, its newest trends. Same with writing mystery, or SF, or anything else. Writers should know the literary terrain before they start to write.

This makes a tremendous amount of sense to me, and adds a dimension to the “write what you know” conversation that I hadn’t considered.

Indeed, expanding on this, it seems to me that when we look at the old advice from this perspective we start to consider all sorts of things. Yes, genre. But also research. World building. Character. In this construction, “write what you know” can almost be turned around to read “know what you write.”

I discussed the Thieftaker books in last week’s post, and I mentioned how my love of U.S. history steered me toward setting the series in pre-Revolutionary Boston. But I failed to mention then that upon deciding to set the books in 1760s Boston, I then had to dive into literally months of research. Sure, I had read colonial era history for my Ph.D. exams, but I had never looked at the period the way I would need to in order to use it as a setting for a novel, much less several novels and more than a dozen pieces of short fiction. Ironically, as a fiction author I needed far more basic factual information about the city, about the time period, about the historical figures who would appear in my narratives, than I ever did as a doctoral candidate.

TIME'S DEMON, by D.B. Jackson (Art by Jan Weßbecher)The same is true of the worlds I build from scratch for my novels. My most recent foray into wholesale world building was the prep work I did for my Islevale Cycle, the time travel/epic fantasy books I wrote a few years ago. As with my Thieftaker research, my world building for the Islevale trilogy consumed months. I began (as I do with my research) with a series of questions about the world, things I knew I had to work out before I could write the books. How did the various magicks work? What were the relationships among the various island nations? Where did my characters fit into these dynamics? Etc.

“Write what we know/Know what you write” means having a sense from the beginning of a project of what the book ought to look like when it’s complete. I’m not suggesting that we have to outline (if outlining is your thing, great; if it’s not, that’s all right, too) or plan our narratives. But we should be able to visualize our worlds. We should know what sort of technology they have, what sorts of magic systems are at work. And we should know how we might market our stories — where they fit in the pantheon of whatever genre we’re writing.

Put another way, we need to be familiar with the work we’re about to do, both on a structural level and a publishing industry level. And we need this not because some guy with a blog said so, but because we want to sell our books. We want to interest agents and editors in them. We want to interest readers. And we don’t always have the luxury of waiting until the thing is finished to have these conversations. Again, I’m not saying we have to know everything that happens in the book ahead of time. I’m a dedicated outliner, and even I can’t do that. I am saying, though, that we should understand how to place our books in the marketplace. And we should know before we begin writing what world building we need to do, or what research we have to master, before we can tell the story we want to write.

Write what you know. Know what you write. As it turns out, the old advice makes a lot of sense in several different ways. It may not mean exactly what was intended when the phrase was first coined. But it still is valuable advice for today’s writer.

Keep writing!

Professional Wednesday: Submitting To Our Newest Anthologies

Thanksgiving is upon us, and the year is winding down. But for those of you who write and who are looking for publication opportunities, I want to point out that the open call for short story submissions for this year’s Zombie Need Brains anthologies — Brave New Worlds, Shattering the Glass Slipper, and, Noir (which I am co-editing with John Zakour) doesn’t end until December 31st. You still have plenty of time to submit stories to us.

As I have done in the past, I wanted to offer a post on things to do and consider when submitting short stories to any market, but ours in particular.

Let me start with the most obvious thing. ALL fiction markets — publishers, agencies, journals and magazines, as well as anthologies — have submission guidelines, known in the business as GLs. The guidelines for Zombies Need Brains anthologies can be found here.

GLs are called guidelines for a reason. They are not suggestions. They are not there for you to follow or ignore at your whim. They are requirements. If you ignore the guidelines — ANY of them — chances are your story will be rejected out of hand, without having been read. Why? you ask. Because editors are mean and arbitrary. Ha ha. Just a little editing humor for you there. Well, not really. We ARE mean and arbitrary. But we have good reasons for establishing GLs and wanting to see them followed.

Each anthology ZNB publishes begins with a set of anchor authors, writers you know, people with readerships, who have already agreed to write stories for the collection. Anchor stories usually account for seven or eight of the fourteen stories generally found in each anthology. The remaining stories, six or seven of them, are reserved for stories submitted through the open call.

DERELICT, edited by David B. Coe and Joshua PalmatierLast year, I co-edited Derelict. We received more than four hundred stories. The year before, I co-edited Galactic Stew. We received more than four hundred stories. The year before that, I co-edited Temporally Deactivated. We received more than two-hundred and fifty stories. Again, these are submissions for a total of six or seven slots.

We have guidelines because reading all those stories, and looking for the ones that are of the highest quality AND that will fit the anthology, is hard work. And one thing that makes it easier is having all the stories look the same, with clear fonts, standard margins and spacing, and professional presentation. If the stories come in looking the same, if the stories are all easy to read, we can judge them strictly on the basis of their quality. And this is exactly what YOU want us to do. The last thing you want is for us to reject your story without ever reading it. Think about those odds I just gave you. Even with Temporally Deactivated, which received the fewest submissions of the three I have co-edited, we only accepted 2.5% of the stories we received. With the more recent volumes, the acceptance rate was under 2%. With all those submissions coming in, we are, of course, looking for great stories (more on that later), but we’re also looking for reasons to weed out submissions, to help us get through the piles of stories we have to read. You don’t want us to toss your story because you sent it in a difficult-to-read font, or because you single-spaced when you should have double-spaced. You want your presentation to be professional and correct. You want us to judge the story on its merits, on the great characters you’ve written, on your gorgeous prose, on your scintillating narrative.

GALACTIC STEW, edited by David B. Coe and Joshua PalmatierAlong similar lines, ZNB anthologies are themed, which means that all the stories are about something in particular. Galactic Stew was about food. Derelict was about abandoned or lost ships. Noir is about detectives, in SF, fantasy, horror, or paranormal settings, investigating mysteries. As with the GLs, anthology themes are not suggestions. We’re not saying “If you feel like writing about detectives, feel free, but we’ll take any story about anything.” We’re saying, “For this anthology, we want detective stories with a speculative fiction element.” I can’t tell you how many stories we get that have nothing at all to do with our theme. I CAN tell you that we reject every last one of them. If you send to a themed anthology open-call a story that is off theme, it will not be accepted. Ever. Full stop.

Okay, so what are we looking for? How do you write a story for us that has a chance of being accepted. First, let me say this: If your story is on theme, and if you followed the GLs, we might still reject your story, even if it’s good. Hell, even if it’s great. We always have stories we love that don’t make it in. Think about those numbers again: four hundred submissions; six or seven slots. There’s no way to avoid this sort of disappointment. So do not take a rejection as an indication that your story is bad. It may be that we had a similar story that was simply a shade better. Or it may be that your great story was too similar to an anchor author’s story. Or it may be that we had too many fantasy stories and needed an SF (or vice versa).

But to give yourself the best chance, you want to be creative, different, attention-catching. We’re looking for detective stories in a noir-voice, so we expect a certain number of tropes. But we want to see those tropes turned on their heads. We want unusual mysteries, populated with intriguing, non-traditional characters. We want beautiful, clean prose. We want stories that make us think, that grab our attention on page one and don’t let go until the final passage. We want stories with suspense, or with laugh-out-loud humor, or with emotional power, or, best of all, with all of these things.

This is vague, I realize. The things I’ve told you NOT to do, are much clearer and more concrete than the things I’m telling you TO do. Because the best stories are the ones we can’t possibly anticipate. Often, we don’t know specifically what we want until we see it. We want to be surprised, just as we want the readers who will eventually buy the anthology to be surprised. And so I can’t tell you exactly what to write. But if you’re passionate about the story, if in some way the twists and turns of your story surprised you while you were writing it, if you’ve got something that you believe is different from anything you’ve read before, chances are you’re on the right track.

Best of luck. Remember, the submission deadline is December 31.

Some Thoughts on Release Day for “The Witch’s Storm”

"The Witch's Storm," by D. B. Jackson (Jacket art by Chris McGrath)Today is release day for “The Witch’s Storm,” the first installment in my new trilogy of Thieftaker novellas, The Loyalist Witch — Thieftaker, Fall 1770. For more about the release, you can read the interview I did with Faith Hunter yesterday, which appeared here (Part 1) and here (Part 2). You can also find more information about the novellas here.

And you can buy “The Witch’s Curse” here!

Usually, release day posts are all about getting readers excited about our books or stories, “pumping up the volume,” as the expression goes. And certainly I want you all to be psyched about the Thieftaker releases — not just “The Witch’s Storm,” but also “The Cloud Prison,” which will be out in another four weeks or so, and “The Adams Gambit,” which comes out four weeks after that. The novellas turned out well, I think. I love the stories, I’ve enjoyed writing the new characters I’ve introduced, and I was thrilled to return to old character arcs — Ethan, Janna, Diver, Kannice, and, of course, Sephira Pryce.

"The Cloud Prison," by D. B. Jackson (Jacket art by Chris McGrath)The fact is, though, as many of you already know, this release comes at a difficult time for my family and me. I have only recently returned to social media after a much-needed hiatus, and while I have adjusted to the new realities we face, they weigh on me still. And so I find myself in the position of wanting to be enthusiastic about the new stories, but also NOT wanting to be falsely positive and happy-go-lucky.

Look, it’s easy to gloss over this stuff. Plenty of writers deal with difficult times and manage nevertheless to put on a smile and sell their books. But I’ve been open about the simple truth that this is a hard time for us right now. I’ve been private about the exact circumstances, but I’ve been up front about the rest. And so it feels odd to pretend for this week that nothing is wrong, that I’m focused entirely on promoting the new project.

By the same token, I don’t want to wallow. I don’t want to be the guy who can’t take pleasure in the day-to-day because he’s too focused on His Problems.

"The Adams Gambit," by D. B. Jackson (Jacket art by Chris McGrath)There is, of course, a larger point here. As I say, other writers deal with these questions, too. Really, all of us do. Part of being a professional in any field is being able to set aside the personal to meet our work obligations. We compartmentalize. Our emotions have their time and place, as do the qualities that make us good at our jobs. I am married to someone who excels at compartmentalizing. I am just okay at it. I can set aside my worries, fears, sadness, etc. and write for hours at a time. As long as I remain alone, in my office, with just my plot lines and worlds and characters, I’m fine.

This sort of thing, though — interacting with real people, whether remotely, virtually, or in person during times of crisis — gives me more trouble. I’m not entirely sure why. I suppose I don’t like to put on a façade, and I’m not particularly skilled at doing so. That’s not a bad thing, per se. I like to think that I’m genuine. But it’s also not an unalloyed good. I think at times I would be happier, and more pleasant to be around, if I was better at setting aside my emotions temporarily.

We are, nearly all of us, struggling with one thing or another at any given moment. I know precious few people who are purely happy for any length of time, and those I have known who are tend to be blissfully lacking in self-awareness or compassion for others. Social media has a way of smoothing over the bumps and bruises life metes out, and making us all appear to be content, confident, stable, and thriving. But really my current struggles have much in common with things all of you are dealing with in your lives. Yes, the crisis impacting my family right now is particularly difficult, but I’m far from alone in that regard as well.

And so allow me to say that I wish all of you well, and that I appreciate the kindness and support so many of you have shown me in recent weeks and months.

Yes, I have a new novella out today, with two more on the way in the near future. I hope you’ll check them out. I won’t insult you by saying that reading the novellas will improve your lives, but they might be diverting for a time. Just as they were a ton of fun to write.

Best wishes,

David

Professional Wednesday: Thoughts on Teaching Writing

As I have mentioned previously, this past weekend, and the weekend before, I participated in the Futurescapes Writers’ Workshop as both a lecturer and a workshop instructor. I gave a talk on writing epic fantasy, and then ran critique groups on fiction writing, query letters, and first pages/synopses. It was a terrific experience. I met and spent online time with new writers, all of whom were passionate and energetic and brimming with new ideas. It reminded me that our genre, and indeed the entire literary world, is constantly remaking itself. At times, publishing industry dinosaurs like me lose sight of that fact. I came away from the conference hopeful for the future of storytelling and reinvigorated with respect to my own work.

Book shelfAs you might expect, I did a great deal of prep work for my various classes — I wouldn’t dream of entering settings like those if I weren’t armed to the teeth with talking points, notes, topics for discussion, etc. For one thing, I have a responsibility to my students, and I take is seriously. And, though I don’t think most people would know it to look at me and listen to me, I suffer from profound stage fright. That preparation is my armor, my spell of warding. If I prepare well, my thinking goes, I’m less likely to make a complete fool of myself. This doesn’t always work — I’m perfectly capable of looking and sounding like an idiot even when I’ve done my homework. Still, I think my strategy is sound, at least in theory…

But my reason for bringing this up is that invariably — and my Futurescapes experience was no different — my best moments as a teacher come when I step away from my prepared remarks and lesson plans, and simply open the room to questions and discussion. It’s not that what I prepare is bad, nor that am I so dazzling on my feet that my Q&As become some sort of transcendent pedagogical spectacle.

No, the magic of those open discussions lies with the students themselves. As much as I try to anticipate questions and concerns with what I prepare, the simple truth is I’m often surprised by the issues raised by my students. And those surprises almost always force me to think about the craft or the business from new perspectives. Their thoughts force me to make connections between seemingly disparate elements of professional writing, which then resonate through my thinking on a whole host of issues.

For example, since answering a question the other day about multiple points of view in a student’s story, and how we decide which elements of a narrative might best be conveyed by a specific character, I find myself rethinking the structure of my current project. With multiple point of view storytelling, our readers always have more information than any one character is likely to, allowing our readers to anticipate key encounters and perceive dangers that remain hidden from our protagonists. But how far ahead of our characters do we want our audience to be? Is it a matter of sentences? Of pages? Of chapters? And how do we decide which plot points deserve that kind of treatment?

I don’t necessarily have answers yet. And the discussion with my students didn’t wander far down this particular path. But as Robert Frost once said, “ideas are a feat of association,” and my conversations with my students have been sparking associations in my head right and left.

I believe that the discussions were similarly stimulating for my students. More than that, though, I think they were comforting. Again and again I was reminded of something that I often take for granted. Writing is a solitary endeavor — now, in our Covid world, more than ever. I am starved for the company of my colleagues, for the opportunity to drink beers with my friends and talk shop. I can’t begin to imagine how desperate I would be for that if I wasn’t a quarter century plus into my career, and all too familiar with the challenges and vicissitudes of this crazy profession. Young writers just want to talk, to hear that others are grappling with problems and harboring hopes similar to their own.

That’s why the unscripted moments of teaching often stand out as the most rewarding. Those are the times when we — student AND teacher — let down our guard a little. That’s when we step out of those strict pedagogical roles and allow ourselves — all of us — simply to be writers.

I’m so grateful to the young writers I encountered who offered me a week filled with such moments. I hope they are still buzzing with creative energy the way I am.

Professional Wednesday: Writing All Sorts of Stuff

Book shelfAs I mentioned in last week’s Professional Wednesday post, I have a teaching gig coming up. I’ll be leading a couple of critique workshops, and this Saturday, I’ll be giving a long talk on writing epic fantasy. This opportunity came my way because someone mentioned to a mutual friend that the people running the program needed an epic fantasist, and this person thought of me.

I’m flattered, and I’m grateful for the opportunity.

The thing is, though, I don’t necessarily think of myself as an epic fantasy author.

At Boskone a couple of weeks ago, I was on a panel about historical fantasy and others forms of historical fiction. In fact, I am usually on at least one history panel at just about every convention I attend, whether in-person or virtual.

I don’t necessarily think of myself as a historical fiction author, either.

I can go through this same formulation with media tie-in work, with urban fantasy, with novels and with short stories. I can even apply it to my blog posts. Am I a political blogger? An advice and instruction blogger for aspiring writers? A social critic? A commentator on the arts?

Yes. Yes, I am.

The writers I know who are happiest tend to be those who are least easily defined by genre speciality. I have one friend — many of you know him — who has written thrillers, epic fantasy, middle grade, YA, science fiction, something approaching horror. He’s excelled at everything he’s tried, and he’s been a bestseller in more than one section of the bookstore. I have another friend — and many of you know her — who says that if writers haven’t had to re-invent themselves at least two or three times, they’re just not trying.

I have published twenty-four books. My twenty-fifth and twenty-sixth, and possibly my twenty-seventh, will be out this year. Of these, eleven are epic fantasy, nine are urban fantasy, with five — soon to be six — of the UFs also qualifying as historicals. Three more are a hybrid of epic fantasy and time travel. Two are tie-ins. And two of the books coming out this year are supernatural thrillers, a genre I’ve never tried before now. I can divide up my short fiction publications — I have somewhere between twenty-five and thirty — the same way. I’m all over the place.

And that’s just how I want it. I would get bored writing the same thing all the time. I like jumping from epic to historical to contemporary and back to epic again. The variety keeps every project fresh.

I see too many young writers trying to define themselves by subgenre. I think some do it because the industry encourages a certain level of pigeon-holing. If we enjoy some success in one area, the market responds by saying, “That’s great! Do it again, only better!”

I would encourage you all to resist that pressure. Certainly if you want to keep working for a time in the same world, with the same characters, do so. I can hardly fault anyone for that, having set eight novels in the Forelands/Southlands universe, and having turned Thieftaker into a franchise of both short fiction and novel-length works.

But I would also urge you to experiment, to try different sorts of stories, to challenge yourself to write something outside your comfort zone. Three years ago, I wouldn’t have dreamed that I’d be publishing supernatural thrillers. Five years before that, I would have told you that I had no intention of ever attempting to write a time-travel story, much less a trilogy. Seriously. That shit will make your brain explode. And yet…

And yet, the time-travel novels of my Islevale Cycle might be the best books I’ve written. The thriller coming out this spring/summer is a book of which I’m deeply proud. The sequel, which I’m writing now, is taking me in all sorts of cool directions. I’m having a blast.

And that’s sort of the point. As I said in last week’s post about my new approach to writing, I am working with the goal of enjoying my work, of taking satisfaction in what I do. This remains a very difficult profession. So write for the joy of it. Stretch, push yourself, take chances. You’ll improve your story telling. You’ll hone your prose. Most important, you’ll have fun.

So what’s next? I’m not entirely sure. But I do have this science fiction idea I’ve been toying with. And a pair of contemporary fantasies based on Celtic mythology. And a middle grade book that I’d like to get back to. And… and… and…

Monday Musings: My Declaration of Creative Independence

Book shelfSo many professional issues on my mind today — I’m finding it hard to organize my thoughts into something coherent.

These remain hard times for creators. Writers, musicians and composers, visual artists of all sorts, actors and directors, dancers and choreographers. I could go on, but you get the point. The irony of art: it is considered a solitary endeavor, when in fact it is anything but. We all know the clichés of the lonely artist working in isolation, the writer holed up with her computer, tapping away at the keyboard, churning out her next story.

The truth is, though, art is decidedly communal. The act of creation is only the beginning. All art is interactive. Music must be heard. Paintings and photographs must be seen. Stories must be read. Because every song and book and painting has as many lives as there are people who experience it. Twenty people might read my book — or better yet, twenty thousand people might read it — and each would experience it their own way. Same with songs. Same with works of art. Creation is incomplete until it is received.

And so when a pandemic prevents that interaction between creation and audience, art suffers. So does the artist. I can write as many books in isolation as time allows. But until I know my book is being read by someone, I don’t feel that I’ve accomplished anything.

A dear friend posted a couple of times last week about writing in the COVID age. His first post touched on the slowness of the industry right now. Again, we writers can turn out new books, but if the publishing industry does nothing with them, we struggle to reach our readers. And right now, the publishing industry is the literary equivalent of a clogged sink. Nothing is flowing. So it wasn’t that surprising when, a couple of days later, this same friend shared an article about how hard it is to be productive right now. The dialectic between writer and reader is about far more than books sales. It is, as I indicated above, the way we complete the creative experience. When we know that our books are going nowhere, that they have no immediate hope of reaching audience, our motivation leaches away. And without motivation, we’re lost.

A couple of weekends ago, at Boskone, I moderated a panel on self-defining success. This is an important topic for me; I believe we must take satisfaction in our work on our terms. There is a difference, though, between, on the one hand, finding internal affirmation for our work and our careers, and, on the other, working in a vacuum.

So, where am I going with this?

I guess here: I will continue to write with an eye toward big-press publishing. I have not given up on “New York” entirely. But I am currently writing and editing for small presses. Working through an imprint I have developed with a couple of friends, I am bringing out my own work.

I am, in effect, declaring my independence. I am writing for myself, and for the audience I can reach. And I am worrying far less about what the imprint on the spines of my books says about my status as a writer.

A confession: A couple of years ago, after a disappointing stretch, a series of serious professional setbacks, and a particularly demoralizing experience at a convention, I was ready to quit. I’d had enough. I had been kicked, and kicked again, and kicked a third time. My ego had been brutalized. I didn’t want to write. I certainly didn’t want to deal with any more reversals like those I’d just experienced. I was done.

Except, obviously I wasn’t. I still had stories to tell. I still had characters in my head and heart who clamored for attention. I still had things to say. And while I thought I didn’t want to write anymore, I was wrong. Turns out, I can’t go more than a week or two without writing something. I get grumpy. I snarl and mope and brood and rant. Very, very unattractive. Nancy never says anything when I get this way. Not directly. But she’ll ask me, “So what are you working on today?” And the subtext of that question is, “When are you going to start behaving like an adult human again?”

It has taken me a while to reach the place I’m in now. It was a process, as fraught and difficult as the creation itself can be. But I’m here now. I have an idea of what success looks like, and it has far, far more to do with contentment and peace of mind than it used to. I have a sense of what my career will look like going forward, and while some of my old ambition remains, I am happy — eager even — to approach publication and editing and other professional pursuits in a way that preserves my emotional health and feeds the joy I derive from the simple act of telling stories.

Don’t worry. I have no intention of quitting. I have stories to tell, short form and long, and I have every intention of putting them in the hands of readers.

Because creation is communal. It is a never-ending conversation. And we’re all part of it.

Tuesday Special Announcement

So, I have been sitting on this for a little while, but at this point the contracts are signed, the editorial process is well underway, and discussions of marketing have begun. Which means I can now make the official announcement.

My new supernatural thriller, RADIANTS, and its as-yet-untitled sequel, will be published by Belle Books! The books will appear under the David B. Coe byline.

Woot!!

I am very excited and will keep all of you informed as publication dates are firmed up, cover art is developed, and the time for teasers approaches.

Professional Wednesday: Creativity and the Market

As a professional writer — as a professional in the arts — I take on several career roles. I am an artist, of course. I create. I am an editor, and not just in the traditional sense of editing the work of others, as I’m doing now for the Derelict anthology. I also have to edit myself. All the time. Anything I publish will face edits from another editor, but first my work has to get through my own editorial process, which is fairly rigorous.

I am also a business professional. I make career decisions on a weekly-if-not-daily basis, often in consultation with my agent, but not always. Most short fiction projects don’t involve an agent, and the same is true of some projects that I put out through small presses or that I might publish myself.

And, of course, I am responsible for a good deal of my own marketing and publicity. Maintaining this blog, and the websites on which it appears, keeping up with social media, etc. — all of this is time consuming and absolutely essential to my career.

Most of the time, I can fulfill each of these roles without my actions in one coming into conflict with my actions in another. Most of the time. But what about those few occasions when there are conflicts of a sort? What do I do then?

I’m often asked whether my publishers have pressured me to write a book a certain way in order to have more marketing appeal, or (related) whether I have ever had a publisher tell me to write a certain type of book. And the short answer is no. I have worked with many editors on my various series, and (as I mentioned last week) all of them have been very clear in saying that my books are, well, MY books. I retain final creative control over how the books are written. Editors may make suggestions designed to improve the book, but these are suggestions and in the end decisions about content are mine to make.

That said, though, I have throughout my career received suggestions that were designed to maximize the marketability of a book or series. Again, the decision has always been mine to make, but marketing suggestions often come with what we might call “implied incentives.”

“If you do it this way, you may well sell more books and make more money.”

Some of these choices are huge in scope. How huge? Well, when I first pitched the Thieftaker series, I envisioned it as an epic fantasy, set in an alternate world. My editor at the time suggested that turning it into a historical would make it more marketable, and, he added, if I did so Tor would be able to give me a bigger advance. He suggested I set the books in London. I didn’t want to do that, but once I started thinking about it as a historical, I hit on the idea of setting the series in Boston. And, as they say, the rest is history… [Rimshot]

At other times, the artistic/marketing choices are more subtle. And that brings us to the immediate inspiration for this post. I am starting the edits on a supernatural thriller that I have recently sold to a small press. The first book in the series is complete, and I love it. But I have been aware from the very start that the book will not be easy to market. It’s a thriller, intended for adults, but it has a teenaged protagonist and a few elements that convinced my agent we should market the book as a YA thriller. I wasn’t sure about this, but she was, so that was how we pitched it to publishers.

Well, a publisher bought the book, and the series, but like me, the publisher sees the book as an adult thriller and has asked me to make some changes that she feels will make the marketing of the book easier. Her initial suggestions struck me as too drastic, and so we talked and have reached a compromise that satisfies our shared marketing concerns while also preserving my original concept for the book and overall project.

And this is really the point of today’s post.

As an artist, I have in mind a plot, a set of characters, a setting, a tone and pace and voice for the book. I am committed to that initial vision, and certainly will follow it as I write and revise the first iteration. Once we transition from the creative impetus to the actual marketing of the book, though, the business side of my professional brain kicks in a little. I will not jettison my creative vision for money. Not ever. But I also will not — cannot — allow my adherence to a creative vision to undermine a book’s commercial viability. My goal as writer is to put out the best product I can, and to make a living. So, I will strive to find a balance between respecting my creative efforts and working with the publishing professionals who have agreed to put out my book, and who are skilled in the marketing side of the business.

Writing is my art. It’s my profession. It’s my source of income. I’m not interested in preserving my amateur status in order to make the literary Olympics. I want to write, and I want to make money doing it. In order to be satisfied, not only with my work, but also with the results of that work, I need to blend my roles and get the most out of each project — creatively and financially.

That’s what it means to be a professional.

Keep writing.

Writing-Tip Wednesday: Call For Stories, and Submission Advice Revisited!

I am co-editing a new Zombies Need Brains anthology with my friend, Joshua Palmatier, who is the founder and owner of Zombies Need Brains. Joshua is co-editing all three of the ZNB anthologies this year, which to my mind is totally nuts, but good for him.

The theme and title of our project for this year is DERELICT, and if you’re a writer, you should consider submitting. We are looking for stories about derelict ships (seafaring ships, space ships, even a good story about a derelict bus or truck or car could find its way into the collection). The stories should be speculative fiction (SF, fantasy, or horror) and they should be about 2,500-7,500 words long, though REALLY good stories that are shorter or a bit longer will be considered. You can find the guidelines for all three of this year’s anthologies at the ZNB website. ALWAYS read the GLs before submitting to any market.

With stories already arriving in good numbers, and the call for stories open until December 31st, I thought I would revisit some of the short fiction submission advice I offered earlier this year and late last year.

Galactic Stew, edited by David B. Coe and Joshua B. PalmatierAnd I’ll start with this: Joshua and I are generous readers. We will read an entire story, even when it’s pretty clear halfway in (or a quarter in…) that the story probably won’t make the cut. Your goal as a writer is to sell us a story, obviously. But really your goal is to make us consider your story on your terms. Here’s what I mean by that: We are expecting to get somewhere between 300 and 400 submissions, for a total of 6 or 7 slots. (Last year, for GALACTIC STEW, we received 409 and selected 7.) Read those sentences again; I’ll wait.

We have a lot of stories to read, and while we are eager to be blown away by something really good, we are also looking for reasons to reduce our pile of submissions to be read. If you send us a manuscript that doesn’t follow the theme, or that doesn’t follow the submission guidelines, or that is filled with typos and misspellings and grammatical issues, we are probably going to reject your story and move right on to the next. That’s just fact. So, you want to get all of that stuff right, so we can consider your story solely on its merits — your terms.

Now, it may be that your story is good but not as good as others, or it might be good but too similar to others we’ve read. We’ll reject stories, even fine ones, for a number of reasons. But by getting the simple stuff right, by turning in a solid, clean, professionally presented manuscript, you give yourself a better chance.

With that in mind…

— Read and follow the guidelines. Follow the formatting to the letter. There is nothing that bothers me more than being in the middle of a 10 hour day of reading slush and getting a single-spaced manuscript that I then have to format myself. In the same way, if the GLs say the story should be no longer than 7,500 words, don’t send us something that’s 10,000. Either edit it down to the word limit or submit something else.

— Edit and polish your story. Proofread it and then proofread it AGAIN. Don’t be in such a rush to get the story out that you neglect to get rid of that typo on page 6 or three instances of “your” that should have been “you’re.” Take pride in your work. Be professional.

— Pay attention to and follow the theme. Again, we’re looking for stories about derelict ships. That doesn’t mean we want a story in which a derelict is mentioned. The ship should be the essential element of the narrative. Without the derelict, your story should fall apart. Think of it like the instructions on a cooking show: “Make our theme the star of your dish…”

— Keep in mind the basic principles of good storytelling. A successful story has conflict, emotion, tension. Characters should be impacted by what takes place. If you have trouble identifying the protagonist and antagonist of your story, it may be that you have more work to do.

— This piece of advice is one I heard Joshua give at a conference last year: Chances are your first idea won’t be your best idea. Sometimes the first idea that comes to us is the one everyone will think of. A bit more digging and thinking might produce an idea that is more original and innovative. And that may well give you a better chance of making it into the anthology. Now, I will add that now and then, the first idea IS the best. But more often than not, a bit of thought and patience will be rewarded.

— Most important, understand that a rejection from this anthology is NOT a judgment on your ability as a writer, or even on the quality of your story. Remember those numbers I gave you earlier: 300-400 submissions for 6-7 slots. Our anthology is harder to get into than Harvard. We will absolutely be rejecting outstanding stories. That’s inevitable. So don’t take it too hard. Rejections are part of being a writer. View them as a step in a longer negotiation. If your story is rejected, take ten minutes to cry over it. Have a beer or a glass of wine or a cup of hot tea. And then figure out where you’re going to send the story next.

Best of luck, and keep writing!