Tag Archives: writing business

Writing-Tip Wednesday: On Blogging

So, at the risk of going full-on meta, I would like to post today about blogging — the value and costs of maintaining a blog, the secrets of keeping the blog fresh for you and for your readers.

When I got into the writing business, personal and professional websites were just starting to pop up. I remember my editor asking me at one point, shortly before the release of my first novel, if I had a website. He was pleased when I told him I did — some of his writers had been resistant. I also remember people in my little town being more impressed that I had a website than with the fact that I was about to be published for the first time.

“My first book’s about to come out.”

“Nice. Good for you.”

“And I have a website.”

“Oooooohhhhhh!!! You have a website??!!”

Seriously.

A few years later, weblogs became trendy, and my editor, agent, and publicist were all over me to start blogging. Soon everyone had a blog, and drawing attention to any one particular blog proved ever more difficult. But the accepted industry wisdom stated that writers who wanted to be successful, who wanted to develop and keep a substantial fanbase, needed to blog. Putting out books and publicizing them on our websites was no longer enough. Now we needed to generate original content on a regular — some said daily! — basis.

This lasted about until Facebook became the thing late in the first decade of the new millennium. With the advent of social media, blogs started to appear cumbersome, overly formal, and not nearly immediate enough.

And yet today, with the age of social media in full swing and not going anywhere anytime soon, some of the wisdom generated in those early years of web access remain true. A writer can’t survive without a website. And blogging remains a viable way to reach readers.

After allowing my blog to lag for a time, I have recommitted myself to it this year, and I’ve been pleased with the results. I didn’t want to post everyday. That would have been overwhelming and it would have quickly turned blogging into a burden, a commitment I resented. I didn’t want that. But I wanted to generate content, for my readers and for myself. I wanted to have a structured schedule that would keep me on task and that would bring readers to my site on a regular basis. But, I wondered, what should I write about?

Even before Covid-19 and the protests that have swept across the country, I had a sense that this would be a year worth chronicling. The election alone promised to make it such. And so I knew that one day a week, I wanted to have the freedom to write about whatever I chose.

I also was looking forward to a couple of writing events this year (the SAGA conference in early March, and another in August that was cancelled due to the pandemic) and so I thought it would make sense for me to offer writing advice once a week. A lot of my social media followers are launching writing careers of their own. This gave me a chance to pay it forward by helping them.

And finally, I had lamented last year that I didn’t pursue my passion for photography with enough discipline. With my Photo Friday feature, I hoped to force myself to pull out my camera more, to demand of myself that I do this thing I love, and share the results publicly.

I’m glad I did all of it. I have been able to chronicle this remarkable year, for myself and for my readers. I have put together what I think is a nice collection of writing-tip posts. And so far I have a good set of photos for the year. Moreover, traffic at my website has gone up between 100 and 200 percent since 2020 began. Not bad.

So, is blogging for you?

Let me start with this: The most important thing new writers can do to boost their careers is write their stories and books. If your time is limited, if you’re already struggling to find opportunities to work on the material you wish to publish, this might not be the time to start blogging. Concentrate on your writing and on your social media platforms, which ought to be far less time consuming.

I don’t recommend blogging for the sake of blogging. I spend a substantial amount of time on the posts I write, and already I’m thinking about ways I can change things up for next year. I want to keep the experience fresh. As I’ve said, I generate content for my readers, but I also committed to this for myself. I wanted to do it. I’ve enjoyed doing it. But it’s a lot of work. I feel the pressure of having to generate new content for three posts a week. Maintaining the blog in this way has not impacted my fiction writing productivity. Not yet. I can see, though, how it might.

One of the keys to successful blogging is posting something original on a regular and predictable basis. My readers know at this point to expect posts on Mondays, Wednesdays, and Fridays. Anything I offer beyond that is gravy. But I wouldn’t want to miss a day and let down those who follow my posts. If you want to blog, you should find a schedule that works for you. Even if you post only once a week, doing so regularly, and drawing readers’ attention to that weekly post, could be enough to gain some traffic at your site.

And, of course, that is the goal. I want readers to enjoy my posts. But I also want them at my site, where they can explore a bit and learn about my books. This is, among other things, a business venture.

I have also found it helpful to blog thematically. A number of my readers look forward to my writing tips. Others like the photos, and still others tune in for whatever rant I might put up on Mondays. My readers know what to expect, which, I believe, keeps them coming back. And, since I know what’s expected of me for each post, I find the essays easier to write. It’s no coincidence that week in and week out, the Monday posts are the most challenging to craft, because my “topic” for them is relatively amorphous.

In the end, only you can decide if maintaining a regular blog makes sense. Don’t let yourself be pressured into it by others who say you must do it to build an audience. Plenty of authors don’t blog, and many others only do so occasionally. The most important questions to ask yourself are, 1) Do I want to do this? 2) Do I have time to do this without sacrificing my productivity? And 3) Do I have something to say that will keep my readers and me engaged?

Best of luck. And keep writing!

Writing Tip Wednesday: A Rose By Any Other ‘Nym…

Poor sales for one novel can drive down orders for the next one or even convince booksellers not to stock that next effort at all. And so, sometimes authors have to restart careers by switching names and starting over. With that new name comes a blank slate – no sales record at all, good or bad.

There are certain questions I’m asked again and again at conventions and workshops – Where do your ideas come from? What is your daily routine? How do you outline a novel? How do you find an agent? What is the average flight speed of an unladen swallow?

(African or European…?)

Many of these questions will find their way into upcoming Writing Tip Wednesday posts, but for today I would like to address another set of questions I get a lot: Why do I write under two names? And why might writers starting out now want to work under a pen nam?

I have noticed that many of the writers submitting to the Galactic Stew anthology have written their stories under pen names. Honestly, in some cases I’m not sure why, but that’s fine. It’s a choice, and we’re all free to do what we want.

But generally speaking, there are specific reasons authors resort to pen names or pseudonyms or aliases (all of which are basically the same thing).

When I first proposed the Thieftaker series, I had just completed my third epic fantasy series (the LonTobyn Chronicle, Winds of the Forelands, and Blood of the Southlands). The books had done pretty well commercially and critically, but taken together the three series totaled eleven novels and close to two million words. I was ready for a change. The Thieftaker books were historical urban fantasy with a strong mystery element. They were shorter, leaner, focused on one point of view character.

Tor was interested in the new series, but they were concerned that readers seeing my name on the cover of the first book would think “David B. Coe – ah! Epic fantasy.” They would be disappointed to read something different and might respond with poor Amazon reviews, etc. So we went with a pseudonym. I was allowed to tell fans that the new series was in the works and coming out under the new name. Tor wanted me to bring as much of my audience as possible over to the new series, but they also wanted to avoid confusion.

This is what’s known as “branding,” which is something of a buzzword in today’s marketplace. Branding is probably the most common reason for using a ‘nym. Often writers switching genres will do exactly what I did with Thieftaker. Then again, I have several friends who write a broad variety of books and do them all under one name. And, for the record, I started writing epic fantasy as David B. Coe and historical fiction as D.B. Jackson; last year I released the second book in my epic fantasy/time travel series as D.B. Jackson, and my book for the History Channel as David B. Coe. So make of that what you will…

But if you have written mystery or romance under your own name and are now trying your hand at science fiction or fantasy, you might want to use a pen name.

People also write under pen names for reasons of reader sensibility. What does this mean? Well, as a for instance, I know authors who write, among other things, both erotica and middle grade. If they want to keep their middle grade audience, and if they want to avoid ticking off the parents of their readers, they are probably safest writing in these genres under different names.

Similarly, some authors are known under their own names for professions that have nothing to do with writing novels. In this case, selecting a pseudonym, or even choosing to write under a different form of one’s own name (say, D.B. Coe instead of David B. Coe) can be a way of preserving the professional integrity of both names.

Sometimes authors change names to fool bookstore computers. Seriously. Publishing is a tough game, and some would say that it has never been harder to maintain commercial success than it is right now. We are only as successful as our most recent book. Poor sales for one novel can drive down orders for the next one or even convince booksellers not to stock that next effort at all. And so, sometimes authors have to restart careers by switching names and starting over. With that new name comes a blank slate – no sales record at all, good or bad. In certain instances, that can be helpful.

Authors can use a pseudonym to conceal their gender. Not so long ago, publishers believed that female authors would have a difficult time selling fantasy or science fiction, and so many women in the business took on names that were purposefully androgynous, or used initials instead of names to obscure gender. Andre Norton’s real name was Alice. So was James Tiptree, Jr.’s. Today, the need for gender neutrality can work in any number of ways  – for example, a man writing romance might want the same sort of gender anonymity  – and this could be one more reason to consider a pen name.

Finally, authors can choose a pseudonym simply because they feel that their real names are not interesting enough, or might be difficult to remember, or might create spelling problems that complicate online searches (although most search engines are pretty good at discerning our intended targets, even if we don’t spell them correctly).

As I said at the outset, this is a choice, one that each author may have to make several times over the course of a career. Yes, there is something special about seeing one’s (real) name on the cover of a book. But if by using a ‘nym we increase the likelihood of the book being published at all… Well, to my mind, that’s a no-brainer.

Keep writing!